MMEink Blog

MMEink Transforms News Corp Building

December 20, 2013December 20, 2013Joe_T

Perhaps one of the biggest growing trends for corporations having a holiday event is to host the event in their office space. Ropes & Gray partnered with MMEink and its creative team to transform their office space located on the 38th floor of the News Corp building into a spectacular holiday event. For this year’s event MMEink created the office space at Ropes & Gray to represent a Coney Island circus themed holiday event.

When guest arrived off the elevator on the 38th floor they made there way down the 75ft red carpet accented with lighting and prop design to create the feeling as if you were entering a real live circus. The main reception area was transformed using a combination of props, draping and lightning to set the ambience for the holiday event. A special interaction was added to the event with real carnival booths providing interactive vintage games in which guests could play for a chance to win raffle tickets which would later be used to redeem a prize.

In order to recreate the main conference office space into the events reception area, MMEink provided a combination of event services. The reception space was created using lighting, propping and event design. A large 14ft old fashioned NYC Bar was brought in for main room bar service while whiskey barrel high boy tables were used with lounge furniture to create the space. Guests enjoyed great music at the event from our DJ and live dueling piano act. If dancing or music isn’t your thing you probably found yourself venturing outside the reception space into many of the small break out offices which were used to create special engagement for guests. Some of the many activities included a caricaturist, super cool open air photo booth, and a palm reader.

For more information about great events and transforming your office space into a company event visit MMEink to learn more.

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LIJ North Shore Huntington Hospital Partners with MMEInk A Record Fundraiser

December 9, 2013December 9, 2013Joe_T

LIJ North Shore Huntington Hospital hosted its annual fundraiser this year at Oheka Castle in Long Island, New York on December 6, 2013. This year’s fundraiser was highly anticipated as it was the first time that the hospital partnered with an event marketing company to produce the event. MMEink had the distinct privilege of creating the experience for what was known as The Phantom Ball. In order to fully create the experience MMEink and its creative team utilized a variety of in-house production services and resources to deliver a one of a kind experience for the hospital and its 400 attendees.

Once guest arrived at the castle, the theme was immediately introduced by MMEink’s creative team with its redesign of the grand stairway. Guest then made their way up the large double spiral staircase to Grand Foyer which was transformed to represent an old French style cafe. The cafe was utilized to create a backdrop for our two caricaturist performers creating a special experience for guest to receive their very own cartoon picture at the event. A special interaction was also created by our interactive cup and the pea performer and meet and great performers mingling amongst guests .

Since the main goal of the event was to raise money for the hospital MMEink felt it was necessary to create a special animation around the auction items which were located in the Old Ballroom at Oheka. In order to do this a large Eiffel Tower Prop on pedestal was brought in along with our two live human statues adding just the right touch of interaction surrounding the auction items. MMEink lighting team help bring the castle to life by up lighting the entire castles interior with a rich amber and red color scheme.

Finally the event transitioned after cocktail hour into the Grand Ballroom where the guest speaker and honoree Chris Giamo was introduced to speak at the event. The event reached a milestone this year grossing a whopping 400 thousand dollars in ticket sales alone making it the most successful fundraising event to date. Finally the event concluded with the dinner party turning into a upscale dance party where the MMEink musical team delivered a top notch performance. Guest enjoyed dancing to the greatest hits from the 60’s to current top 40 dance. For more great information about fundraising events visit mmeink.com

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MMEink, You and Super Bowl 48

November 25, 2013November 25, 2013Joe_T

MMEink and its creative team is gearing up for Super Bowl XLVIII. Our in house resources and ability to deliver full event production makes us your premier resource for planning your Super Bowl XLVIII event. Equipped with a back end production house and digital and creative team, MMEink is the right choice for your brand for the “big games” festivities. Whether you are planning a simple conference or extravagate branded event, MMEink has got you covered! Our services are extensive, from rental decor and furniture to full service event production we provide you with a full scope of services to choose from.

MMEink is the right choice for your brand activation for Super Bowl XLVIII as we are just a phone call away. Our ability to deliver to you with a fresh event and seamless execution with rapid delivery separates us from the rest! MMEink also complete with a full digital team that maintains numerous innovative technologies. From large touch screen displays and interactive gaming to social sharing branded photo experiences our team allows you to maximize the reach of your brand at events. For more information on how we can help make your Super Bowl XLVIII a huge hit visit us at www.mmeink.com

MMEink provides you with the very best in:

Super Bowl XLVIII Event Management

Super Bowl XLVIII Event Production

Super Bowl XLVIII Event Rentals

Super Bowl XLVIII Event Marketing

Super Bowl XLVIII Interactive Entertainment

Super Bowl XLVIII Branded Photo Experiences

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MMEink Celebrates with Swiss Re at their 150 Year Anniversary Event in NYC

October 31, 2013October 31, 2013Joe_T

The global reinsurance giant teamed up with MMEink to produce a one of a kind event in lower Manhattan at 55 Wall Street. MMEink provided full event production services for this milestone event including custom fabrication of three stages and decor accents including a 30ft branded wall as the stage backdrop. The transformation of Cipriani took an amazing two and half days as MMEink and creative team worked around the clock to built a custom experience for the brand.

On Wednesday Morning at 12am, MMEink begain to transform the massive space into a custom experience for Swiss Re. The transformation started outside as 60ft of tenting and custom carpet was laid down to created a chic look for the arrival of guest at check in. There were 6 registration check in areas created outside all of which were fashioned in front a custom branded 60ft step and repeat. MMEink’s creative team laid down pantone matching carpet along Wall street leading up the stairs into the main entrance into the event. We even custom wrapped the large column structures of the old bank creating the ultimate look for the arrival of attendees.

Once inside guest we greeted by a large branded wall which was custom fabricated to at the event to section of the back end of the 3 tear stage. Once guest made their way into the event they were wowed by the massive stage specially designed by MMEink to house two giant LED heads flown in from Zurich for the event. Swiss Re’s 150 year celebration was a multi faced event which had three major transitions for the event attendees.

The first event being the fish bowl were employees attended a meeting with a key note speaker and broke out into min workshops. Once this event concluded the MMEink team had just three hours to flip the entire space and bring in 70 light up tables with chairs and decor for the dinner gala later that evening. The guest speaker for this high profile event was President Clinton. Finally the event concluded with on Saturday October 26 with family day where the event space was once again refashioned. For the conclusion of the event MMEink brought in a variety of soft seating lounge clusters, interactive gaming, and old fashion food carts. Overall the event was a smashing success! We are looking forward to traveling to Toronto with the Swiss Re team to continue the celebration!

For more information about great events, feel free to give us a call or visit us at MMEink.

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SEO LEADER PARTNTERS WITH MMEink

October 3, 2013October 31, 2013Joe_T

Conductor, the market leader in Search Engine Optimization technology teamed up with MMEink to produce its third annual conference. The three day conference took place in the heart of NYC in Chelsea at the Metropolitan Pavilion. The event running from September 17-19 brought together a variety of advertisers, publishers, agencies, marketers and SEO specialist under one roof for what was known as Conductors C3 conference.

In order to prepare the raw space at the Metropolitan Pavilion the Conductor team partnered up with MMEink to produce the high profile conference. Delivering event production services for three floors in the raw space, MME quickly transformed the space into a venue suitable for hosting the C3 conference . The event quickly took shape upon entering off the green carpeted runner on 18th street. Guest arrived at registration on the first floor, which was also constructed to be utilized as 3 break out rooms for the conferences workshop.

Upon entering the 5th floor guests were able to receive refreshments, while relaxing in the branded C3 event space. The floor was also utilized to showcase 8 exclusive C3 vendors and a conductor workshop. The 6th floor of the space was transformed to host the main conference portion of the event. MMEink even provided a custom pantone matching Conductor chair for the speaker of the conference.

Finally, as we all know every great conference has to end with a huge celebration. For the events last night a huge bash was created on the vendor floor. MMEink reset the 5th floor of the event space to host a live DJ performance, and retro fitted the space with a large assortment of vintage arcade style games and table games for guest to enjoy.

To see how you can make your next conference or event a huge success visit MMEink.

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MMEink: The Top 5 List

August 16, 2013August 16, 2013Joe_T

What to look for when selecting an NYC Event Marketing company to handle your next event or brand activation..

MMEink has been producing events in NYC and the New York area for over the last twenty years. Our extensive knowledge has helped us create innovative events and marketing campaigns for our clients.

Get in the Know…………

What you need to know when selecting the right company to assist you with your event needs in NYC and the New York Area.

5. Reputation
To gage the quality of the event marketing company you are interviewing for your brands next activation make sure you are able to obtain a good idea of the clients the company has serviced in the past. Never relay on just a website these days, instead go by the facts. How long has the company been in business and what have they produced in the past for their clients.

4. Experience

When producing events and marketing campaigns in the New York and NYC area make sure the company you choose has experience working within in the marketplace. Having a company that is familiar with the dynamics of NYC will help make for a seamless activation.

3. Creativity

One of the most important factors on both an event and marketing level. How does your potential event marketing company stand out from the rest. What can this company create that someone else can’t and how will it excite and inspire your audience at your next event.

2. Leadership

Execution at your event, get to know your team ahead of time. Who will be the account representatives responsible for onsite coordination at your event. This is a very important part of the event process as planning and execution at an event are two very different things. With the right team, you will not have more time to focus on the event and not the details that go into pulling an event together!

1. Resources

The single most important resource that you should focus on when selecting an event company for your next brand activation is its ability to deliver full event services to you internally. This will cut out third party prices and allow your event company to produce a high quality event for you all while aligning within your budget.

If you have any questions on how to plan a successful event or marketing campaign in NYC or the New York area please feel free to give MMEink a call. We look forward to the opportunity to share our creativity with you. Visit us at MMEink for more information with your event

Tommy Hilfiger Summer Outing

August 13, 2013August 13, 2013Joe_T

On August 1, 2013 Tommy Hilfiger hosted its annual summer event at the Liberty House in Jersey City. This year’s event was a little different then years past due to the inclement weather moving the crowd inside. In order to prepare for the change in dynamics for the event MMEink created a interactive gaming arena inside the venue. Creating the right interaction was an important task to achieve as in years past the event was predominantly based outside offering a variety of sporting activities to choose from.

Due to the weather the event was hosted inside the venue this year. A variety of stand up arcade games ranging from vintage classics like Ms. Pac Man and Golden Tee Golf to table games were brought in to the venue. The interactive gaming and arcade games created a special interaction between employees adding instant fun to the event. This accompanied with our very DJ spinning a combination of Rock, R&B, 80’s and Top 40 keep the crowd engaged all afternoon.

To learn more about great events visit mmeink.com

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#DOAC kick starts its tour with MMEink

July 9, 2013July 9, 2013Joe_T

On July 5th, 2013 MMEink kicked off the DOAC tour in Philadelphia with its open air photo experience. Designed to create a social engagement promoting tourism in Atlantic City, the open air experience was a huge hit for the Atlantic City Alliance.

The open air media booth created a special opportunity for guests to engage in a brand endorsed photo experience. Consumers were able to select from four custom backgrounds specific to Atlantic City and receive their photo via email in its very own custom web landing page. During the picture taken experience guests were also able to upload their photos in real time to social networks extending the brands outreach during the activation.

During the events campaign in Philadelphia over 350 email address were collected and 1200 unique photos were taken. The brands outreach via Facebook reached over 5,0000 users. The tour continues it success in Baltimore Maryland July 19-21. Stop down and taking an amazing picture with us and do forget to #DOAC! For more information and a chance to win an overnight stay visit http://www.livefromac.com

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Standard Chartered 2013 NYC Forum

May 16, 2013May 20, 2013Joe_T

On May 14, MMEink and Standard Chartered teamed up to produce the 2013 Standard Chartered Forum hosted at New York city’s prestigious Plaza Hotel. The event was one of three events held by the brand bringing the conference to North America. Previously the conference was held in both London and Singapore.

MMEink delivered a combination of production and creative services for the New York event which took place on two floors in the Plaza Hotel. MMEink’s production services entailed developing a branding break room which was used to house attendees for intermissions at the conference. The room consisted of custom furniture and branded decor made specially to match company pantone colors. This signature experience allowed guest to relax in the branded space while networking with colleagues.

Creating an experience that would add to the lunch service for the event was a fun task which allowed the MMEink design team to provide a few creative solutions for Standard Charter. In the end the team came up with a design which would transform the Terrace Room at the Plaza into an outdoor cafe. This was a challenging task that was achieved through the use of props and decor. The MMEink design team brought in 100 feet of 6ft box hedge which was branded to soften up the ornate space. Broad iron bistro tables accented with branded company color umbrellas were used to create the right look for the seating for the space. The use of old fashion street lamps and park benches were used to create the feeling as if you were dinning in a park environment. Finally the use of old fashion vendor carts were used for the refreshment service for the event.

Finally the MMEink team was utilized to create the stage for the conference. Our design team created a modern stage plot which was carpeted and accented with modern white chairs and tables. Overall the event was a huge success demonstrating MMEinks ability to work with a global company executing a variety of production services.

For more information about great branded events visist MMEink.com

Samsung Partners with MMEink For Its Spring Launch

March 27, 2013May 17, 2013Joe_T

On Wednesday March 20, 2013 Samsung hosted an unbelievable event in lower Manhattan at Wall Street’s best kept secret The Museum of American Finance. This incredible event was center around Samsungs new 84 inch’ Smart TV which included a star studded lineup of celebrity talent. Celebrity partners included a NY Giant Eli Manning, Sports Illustrated Swim Suit model Kate Upton, and finally pop sensation Flo Rida.

The brands special partners were all introduced in 3 different sets which were created on a huge rotating custom built 24 foot turn style stage. Each set was built to replicated a living room which was specific to each celebrity partner. Once introduced they explained their experience with the product while giving a short demonstration of unique features the Smart TV offers its users.

Proving to be just as impressive as Samsungs new innovation was the amount of event production services that were utilized to transform the museum space for the premier event.

MMEink was utilized to provide full event production and event management services for the event. Posing to be one of the biggest challenges to the team was the obstacle of time. With finally receiving the go ahead late Friday evening 72 hours before a schedule load in time the MMEink team was left to do what they do best, and that’s turn around event production in record time. Immediately upon receiving the go ahead the team began to prep the gear and begin fabrication on the huge 24ft rotating stage which was a top priority for the brand.

The massive three day set up for the event began on Monday March 17th, in which the Museum of America Finance began its makeover for the Samsung spring launch party. In order to set the space up for the large amount of gear and electronics that were going to be present a large generator was brought in and parked outside the museum on William. Once the cabling and power was secure the event team began to bring in and setup its event services. This event utilized a combination of full production services ranging from display pieces, intelligent and LED lighting, video production, sound production, staging and decor. For more information about event management and production services visit www.mmeink.com