The global reinsurance giant teamed up with MMEink to produce a one of a kind event in lower Manhattan at 55 Wall Street. MMEink provided full event production services for this milestone event including custom fabrication of three stages and decor accents including a 30ft branded wall as the stage backdrop. The transformation of Cipriani took an amazing two and half days as MMEink and creative team worked around the clock to built a custom experience for the brand.
On Wednesday Morning at 12am, MMEink begain to transform the massive space into a custom experience for Swiss Re. The transformation started outside as 60ft of tenting and custom carpet was laid down to created a chic look for the arrival of guest at check in. There were 6 registration check in areas created outside all of which were fashioned in front a custom branded 60ft step and repeat. MMEink’s creative team laid down pantone matching carpet along Wall street leading up the stairs into the main entrance into the event. We even custom wrapped the large column structures of the old bank creating the ultimate look for the arrival of attendees.
Once inside guest we greeted by a large branded wall which was custom fabricated to at the event to section of the back end of the 3 tear stage. Once guest made their way into the event they were wowed by the massive stage specially designed by MMEink to house two giant LED heads flown in from Zurich for the event. Swiss Re’s 150 year celebration was a multi faced event which had three major transitions for the event attendees.
The first event being the fish bowl were employees attended a meeting with a key note speaker and broke out into min workshops. Once this event concluded the MMEink team had just three hours to flip the entire space and bring in 70 light up tables with chairs and decor for the dinner gala later that evening. The guest speaker for this high profile event was President Clinton. Finally the event concluded with on Saturday October 26 with family day where the event space was once again refashioned. For the conclusion of the event MMEink brought in a variety of soft seating lounge clusters, interactive gaming, and old fashion food carts. Overall the event was a smashing success! We are looking forward to traveling to Toronto with the Swiss Re team to continue the celebration!
For more information about great events, feel free to give us a call or visit us at MMEink.
