Promotional Events Archives - Page 3 of 4

MMEink Celebrates with Swiss Re at their 150 Year Anniversary Event in NYC

October 31, 2013October 31, 2013Joe_T

The global reinsurance giant teamed up with MMEink to produce a one of a kind event in lower Manhattan at 55 Wall Street. MMEink provided full event production services for this milestone event including custom fabrication of three stages and decor accents including a 30ft branded wall as the stage backdrop. The transformation of Cipriani took an amazing two and half days as MMEink and creative team worked around the clock to built a custom experience for the brand.

On Wednesday Morning at 12am, MMEink begain to transform the massive space into a custom experience for Swiss Re. The transformation started outside as 60ft of tenting and custom carpet was laid down to created a chic look for the arrival of guest at check in. There were 6 registration check in areas created outside all of which were fashioned in front a custom branded 60ft step and repeat. MMEink’s creative team laid down pantone matching carpet along Wall street leading up the stairs into the main entrance into the event. We even custom wrapped the large column structures of the old bank creating the ultimate look for the arrival of attendees.

Once inside guest we greeted by a large branded wall which was custom fabricated to at the event to section of the back end of the 3 tear stage. Once guest made their way into the event they were wowed by the massive stage specially designed by MMEink to house two giant LED heads flown in from Zurich for the event. Swiss Re’s 150 year celebration was a multi faced event which had three major transitions for the event attendees.

The first event being the fish bowl were employees attended a meeting with a key note speaker and broke out into min workshops. Once this event concluded the MMEink team had just three hours to flip the entire space and bring in 70 light up tables with chairs and decor for the dinner gala later that evening. The guest speaker for this high profile event was President Clinton. Finally the event concluded with on Saturday October 26 with family day where the event space was once again refashioned. For the conclusion of the event MMEink brought in a variety of soft seating lounge clusters, interactive gaming, and old fashion food carts. Overall the event was a smashing success! We are looking forward to traveling to Toronto with the Swiss Re team to continue the celebration!

For more information about great events, feel free to give us a call or visit us at MMEink.

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SEO LEADER PARTNTERS WITH MMEink

October 3, 2013October 31, 2013Joe_T

Conductor, the market leader in Search Engine Optimization technology teamed up with MMEink to produce its third annual conference. The three day conference took place in the heart of NYC in Chelsea at the Metropolitan Pavilion. The event running from September 17-19 brought together a variety of advertisers, publishers, agencies, marketers and SEO specialist under one roof for what was known as Conductors C3 conference.

In order to prepare the raw space at the Metropolitan Pavilion the Conductor team partnered up with MMEink to produce the high profile conference. Delivering event production services for three floors in the raw space, MME quickly transformed the space into a venue suitable for hosting the C3 conference . The event quickly took shape upon entering off the green carpeted runner on 18th street. Guest arrived at registration on the first floor, which was also constructed to be utilized as 3 break out rooms for the conferences workshop.

Upon entering the 5th floor guests were able to receive refreshments, while relaxing in the branded C3 event space. The floor was also utilized to showcase 8 exclusive C3 vendors and a conductor workshop. The 6th floor of the space was transformed to host the main conference portion of the event. MMEink even provided a custom pantone matching Conductor chair for the speaker of the conference.

Finally, as we all know every great conference has to end with a huge celebration. For the events last night a huge bash was created on the vendor floor. MMEink reset the 5th floor of the event space to host a live DJ performance, and retro fitted the space with a large assortment of vintage arcade style games and table games for guest to enjoy.

To see how you can make your next conference or event a huge success visit MMEink.

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MMEink: The Top 5 List

August 16, 2013August 16, 2013Joe_T

What to look for when selecting an NYC Event Marketing company to handle your next event or brand activation..

MMEink has been producing events in NYC and the New York area for over the last twenty years. Our extensive knowledge has helped us create innovative events and marketing campaigns for our clients.

Get in the Know…………

What you need to know when selecting the right company to assist you with your event needs in NYC and the New York Area.

5. Reputation
To gage the quality of the event marketing company you are interviewing for your brands next activation make sure you are able to obtain a good idea of the clients the company has serviced in the past. Never relay on just a website these days, instead go by the facts. How long has the company been in business and what have they produced in the past for their clients.

4. Experience

When producing events and marketing campaigns in the New York and NYC area make sure the company you choose has experience working within in the marketplace. Having a company that is familiar with the dynamics of NYC will help make for a seamless activation.

3. Creativity

One of the most important factors on both an event and marketing level. How does your potential event marketing company stand out from the rest. What can this company create that someone else can’t and how will it excite and inspire your audience at your next event.

2. Leadership

Execution at your event, get to know your team ahead of time. Who will be the account representatives responsible for onsite coordination at your event. This is a very important part of the event process as planning and execution at an event are two very different things. With the right team, you will not have more time to focus on the event and not the details that go into pulling an event together!

1. Resources

The single most important resource that you should focus on when selecting an event company for your next brand activation is its ability to deliver full event services to you internally. This will cut out third party prices and allow your event company to produce a high quality event for you all while aligning within your budget.

If you have any questions on how to plan a successful event or marketing campaign in NYC or the New York area please feel free to give MMEink a call. We look forward to the opportunity to share our creativity with you. Visit us at MMEink for more information with your event

#DOAC kick starts its tour with MMEink

July 9, 2013July 9, 2013Joe_T

On July 5th, 2013 MMEink kicked off the DOAC tour in Philadelphia with its open air photo experience. Designed to create a social engagement promoting tourism in Atlantic City, the open air experience was a huge hit for the Atlantic City Alliance.

The open air media booth created a special opportunity for guests to engage in a brand endorsed photo experience. Consumers were able to select from four custom backgrounds specific to Atlantic City and receive their photo via email in its very own custom web landing page. During the picture taken experience guests were also able to upload their photos in real time to social networks extending the brands outreach during the activation.

During the events campaign in Philadelphia over 350 email address were collected and 1200 unique photos were taken. The brands outreach via Facebook reached over 5,0000 users. The tour continues it success in Baltimore Maryland July 19-21. Stop down and taking an amazing picture with us and do forget to #DOAC! For more information and a chance to win an overnight stay visit http://www.livefromac.com

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Samsung Partners with MMEink For Its Spring Launch

March 27, 2013May 17, 2013Joe_T

On Wednesday March 20, 2013 Samsung hosted an unbelievable event in lower Manhattan at Wall Street’s best kept secret The Museum of American Finance. This incredible event was center around Samsungs new 84 inch’ Smart TV which included a star studded lineup of celebrity talent. Celebrity partners included a NY Giant Eli Manning, Sports Illustrated Swim Suit model Kate Upton, and finally pop sensation Flo Rida.

The brands special partners were all introduced in 3 different sets which were created on a huge rotating custom built 24 foot turn style stage. Each set was built to replicated a living room which was specific to each celebrity partner. Once introduced they explained their experience with the product while giving a short demonstration of unique features the Smart TV offers its users.

Proving to be just as impressive as Samsungs new innovation was the amount of event production services that were utilized to transform the museum space for the premier event.

MMEink was utilized to provide full event production and event management services for the event. Posing to be one of the biggest challenges to the team was the obstacle of time. With finally receiving the go ahead late Friday evening 72 hours before a schedule load in time the MMEink team was left to do what they do best, and that’s turn around event production in record time. Immediately upon receiving the go ahead the team began to prep the gear and begin fabrication on the huge 24ft rotating stage which was a top priority for the brand.

The massive three day set up for the event began on Monday March 17th, in which the Museum of America Finance began its makeover for the Samsung spring launch party. In order to set the space up for the large amount of gear and electronics that were going to be present a large generator was brought in and parked outside the museum on William. Once the cabling and power was secure the event team began to bring in and setup its event services. This event utilized a combination of full production services ranging from display pieces, intelligent and LED lighting, video production, sound production, staging and decor. For more information about event management and production services visit www.mmeink.com

Slam Dunk For Adidas at Footlockers National Conference

February 27, 2013May 17, 2013Joe_T

MMEink, Action Marketing and Adidas teamed up to create an awesome experience for Footlockers National Mangers Conference held in Orlando Florida on February 25, 2013. With less than a 48 hour window to produce the event MMEink’s team had its work cut for them.

Perhaps one of MMEink’s biggest assets to its clients is its ability to produce events internally giving us the ability to turnaround full event production services with little lead time.

Creating a fun brand endorsed experience was the goal at hand for MMEink and its partners for the last night of the conference sponsored by Adidas. In order to create the experience the MME team need to convert and empty Pavilion into a custom branded basketball arena which offered more than just basketball fun for the 300 guest who attended the event. In order to do this a combination of interactive games and services were used to generate excitement on multiple levels.

The event started with a informal dinner on the west side of the Pavilion which was fairly low key. Once dinner was over the guest were invited over to the east side of the event space by our Master of Ceremonies and the event was officially kicked off. Our DJ set the tone for the festivities by creating a urban vibe spinning the newest hip hop tracks mixed in with some 90’s classics catering to middle aged crowd. Guest were invited to step on to our basketball court and try their luck at some of the contests going on. The court was divided into two sides, one side hosted a three point competitions which gave each contestant 45 seconds to shoot as many 16 three point shots from around the key. The second competition was a game of knock out. Each winner won a Adidas gift certificate ranging anywhere from $50 to $100 per contest.

The event space was created using a combination of branded furniture and lounge seating. We even provided a custom bar for all the guest who need a quick water break from all the fun. If basketball isn’t your thing don’t worry, the interactive game corner allowed all our non basket ball players to interact and partake in a fun dance competition along with a football challenge. A special photo opportunity was even provide by the Adidas custom photo booth for the event. Guest where able to take fun branded photos and share them in real time with social networks. Finally guests were provided with the perfect take home keepsake from our custom sock making station. This was a huge hit! Guest were able to choose from multiple designs and create their very own custom Adidas socks at the event.

For more information about great events visit mmeink.com

MMEink Rolls out its media booth for Rolling Rock

November 15, 2012May 17, 2013Joe_T

MMEink Media booth at Samcom at McCormick Place in Chicago

Rolling Rock beer established in 1939 is a brand that has provided America with a great tasting extra pale beer for over 70 years. This legendary beer has created a following of loyal beer drinking fans who have helped the brand transcend into the 21st century.

Rolling Rock beer has launched a new campaign which calls upon its fan base young and old to participate in a unique brand experience called #doingourthing. This experience calls upon consumers to interact with the micro site www.doingourthing.com to allow for uploading of pictures. Show the brand your favorite picture or a example of you “doing your thing” and enter for a chance to be featured in a new branded campaign for Rolling Rock. The site has direct integration with Twitter, Facebook, and Instagram making it a social experience as well.

Creating awareness for this micro site and providing the right interaction between consumer and brand was necessary to insure the success of the activation. This was achieved through the deployment of three custom developed media booths by MMEink into the Boston, Chicago, and Seattle market. Operating off one of the world’s oldest and most famous photo taking experiences the “photo booth” MMEink has recreated the wheel for Rolling Rock.

Complete with exterior branding, 15inch flat screen display, super imposed backgrounds, real time integration with social networks, and delivery of pictures via the internet the old photo booth experience of the past was just reinvented for Rolling Rock. This unique experience custom tailored for the Rolling Rock brand allowed consumers to interact with the media booth giving them an opportunity to choose custom backgrounds and send their favorite picture to the micro site www.doingourthing.com This experience created instant awareness for the brand driving consumers to the micro site to view their favorite photo.

The activation concludes on Nov 21, 2012 however be on the lookout for Rolling Rocks media booth coming to a venue, bar, concert, or sporting game near you in 2013. For more information about great marketing media booths visit www.mmeink.com.

Sweet & Low Street Team Giveaway Contest

October 18, 2012November 12, 2013Joe_T

As part of ongoing efforts to reach out to younger consumers while also maintaining strong relationships with existing older customers, Sweet’N Low and AOR Kellen Communications partnered with producers of the Broadway musical comedy Nice Work If You Can Get It.

“It was a nice fit to embrace young and current consumers because the show’s demographic is 65% female, ages 25 to 55,” says Sweet’N Low brand manager Monica Oliva. “And one of the show’s songs, ‘Sweet and Lowdown,’ fit perfectly.”

A press release announcing the campaign was sent to traditional media outlets and bloggers covering theater on September 20. Bloggers covering giveaways were also targeted.

The random drawing sweepstakes ran September 20 to December 15 on www.sweetnlowpromotions.com and was promoted on Sweet’N Low’s Facebook page. Entrants provided their name, email, and phone number for the chance to win the grand prize of two VIP tickets to the musical that included meeting the stars backstage, two plane tickets, two nights in a hotel, and various Sweet’N Low souvenirs.

The campaign was promoted regularly on the musical’s Facebook page and in a September e-newsletter.

Message-trained street teams handed out co-branded Sweet’N Low packets and flyers at New York City’s Food and Wine Festival on October 12 and at the Macy’s Thanksgiving Day Parade on November 22, where the musical’s cast members performed. One packet with a gold star was handed out during each event, and the recipients each won two show tickets.

Facebook posts promoted the street teams’ location and the chance to win show tickets from them.

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AT&T Unwrapped comes to NYC October 4, 2012 at the Rivington Hotel!

October 4, 2012May 17, 2013Joe_T

AT&T unwrapped comes to NYC tonight October 4, 2012 at the Rivington Hotel in downtown Manhattan. This trending hotel will host the AT&T Unwrapped event and will mark the release of this seasons must have devices and gadgets.

MMEink will be providing full event production services that include: creative branding, kiosk displays, lounge and floral decor, and interactive touch screen services.

AT&T will be utilizing MMEink’s large touch screen panels to introduce their newest technology showcasing their commitment to putting an end to texting while driving. “No text on board” and its pledge will be introduced to guests at the event allowing them the opportunity to take the pledge and share that pledge via Facebook with the world.

Some of the many other devices being released and demoed include AT&T’s Ibolt, a neat and cool mount that allows its users to mount their AT&T phones and devices to a number of hard to attach to surfaces. The IGrill is yet another cool device that hooks into your blue tooth connection turning your Iphone, IPad, or IPod Touch into the first ever grilling and cooking thermometer allowing you to spend more time entertaining and less time having to watch the grill. These are some of the many new innovations being shown tonight at the Rivington Hotel in lower Manhattan.

To learn more about how MMEink can help you plan your next brand activation be sure to visit www.MMEink.com

Photos from the event:

The Real Housewives of New York Reunion Comes to The Museum of American Finance

September 20, 2012June 10, 2013Joe_T

real-housewives-new-york-new-jersey-renewed — MMEink at The Museum of American Fiance produce this years reunion episode for the New York Housewives

One of downtown New York’s best keep secrets, The Museum of American Finance located at 48 Wall Street is the site chosen for this seasons filming of The New York Housewives reunion episode. The museum located inside a historic 1927 former bank with its 30 – foot ceiling, grand mezzanine and original architecture provides the ideal setting for such a memorable event to be filmed.

The Museum of American Finance not only provides a great space for producers seeking a extraordinary location to shoot their next TV shoot. The museums moveable exhibits provide a special flexibility which allows the museum to cater to both corporate and social functions. The space accommodates up t to 220 guests for seated dinner events and 400 guests for cocktail style receptions.

Perhaps one of the museums most attractive features exceeding well beyond its lush decor and 1920’s charm is its availability as an event space for rental. The Museum of American Finance is a museum first and event space second making it one of Manhattans most exclusive event spaces to rent for your next event.

The Museum of American Finance’s provides a in house event planning service for its clients making your next event easy to plan. MMEink is the exclusive in-house planning service at the museum providing the very best in rental items, decor, staging, lighting, AV and video production. With over two decades of experience MMEink will deliver a seamless integration of event services from start to finish insuring the success of your event.

For more information about booking The Museum of American Finance for your event or obtaining information on great event services visit us www.mmeink.com or call 212.971.5353