Interactive Technology

MMEink, Action Marketing and Adidas teamed up to create an awesome experience for Footlockers National Mangers Conference held in Orlando Florida on February 25, 2013.  With less than a 48 hour window to produce the event MMEink’s team had its work cut for them.

Perhaps one of MMEink’s biggest assets to its clients is its ability to produce events internally giving us the ability to turnaround  full event production services with little lead time.

Creating a fun brand endorsed experience was the goal at hand for MMEink and its partners for the last night of the conference sponsored by Adidas.  In order to create the experience the MME team need to convert and empty Pavilion into a custom branded basketball arena which offered more than just basketball fun for the 300 guest who attended the event.  In order to do this a combination of interactive games and services were used to generate excitement on multiple levels.

The event started with a informal dinner on the west side of the Pavilion which was fairly low key.  Once dinner was over the guest were invited over to the east side of the event space by our Master of Ceremonies and the event was officially kicked off.  Our DJ set the tone for the festivities by creating a urban vibe spinning the newest hip hop tracks mixed in with some 90’s classics catering to middle aged crowd.  Guest were invited to step on to our basketball court and try their luck at some of the contests going on.  The court was divided into two sides, one side hosted a three point competitions which gave each contestant 45 seconds to shoot as many 16 three point shots from around the key.  The second competition was a game of knock out. Each winner won a Adidas gift certificate ranging anywhere from $50 to $100 per contest.

The event space was created using a combination of branded furniture and lounge seating.  We even provided a custom bar for all the guest who need a quick water break from all the fun.  If basketball isn’t your thing don’t worry, the interactive game corner allowed all our non basket ball players to interact and partake in a fun dance competition along with a football challenge.  A special photo opportunity was even provide by the Adidas custom photo booth for the event.  Guest where able to take fun branded photos and share them in real time with social networks.  Finally guests were provided with the perfect take home keepsake from our custom sock making station.  This was a huge hit!  Guest were able to choose from multiple designs and create their very own custom Adidas socks at the event.

For more information about great events visit mmeink.com

Rolling Rock beer established in 1939 is a brand that has provided America with a great tasting extra pale beer for over 70 years.  This legendary beer has created a following of loyal beer drinking fans who  have helped the brand transcend into the 21st century.

Rolling Rock beer has launched a new campaign which calls upon its fan base young and old to participate in a unique brand experience called #doingourthing.  This experience calls upon consumers to interact with the micro site www.doingourthing.com to allow for uploading of pictures.  Show the brand your favorite picture or a example of you  “doing your thing” and enter for a chance to be featured in a new branded campaign for Rolling Rock.   The site has direct integration with Twitter, Facebook, and Instagram making it a social experience as well.

Creating awareness for this micro site and providing the right interaction between consumer and brand was necessary to insure the success of the activation.  This was achieved through the deployment of three custom developed media booths by MMEink into the Boston, Chicago, and Seattle market.    Operating off one of the world’s oldest and most famous photo taking experiences the “photo booth” MMEink has recreated the wheel for Rolling Rock.

Complete with exterior branding, 15inch flat screen display, super imposed backgrounds, real time integration with social networks, and delivery of pictures via the internet the old photo booth experience of the past was just reinvented for Rolling Rock.  This unique experience custom tailored for the Rolling Rock brand allowed consumers to interact with the media booth giving them an opportunity to choose custom backgrounds and send their favorite picture to the micro site www.doingourthing.com  This experience created instant awareness for the brand driving consumers to the micro site to view their favorite photo.

The activation concludes on Nov 21, 2012 however be on the lookout for Rolling Rocks media booth coming to a venue, bar, concert, or sporting game near you in 2013.  For more information about great marketing media booths visit www.mmeink.com.