LIJ North Shore Huntington Hospital Partners with MMEInk A Record Fundraiser

LIJ North Shore Huntington Hospital Partners with MMEInk A Record Fundraiser

LIJ North Shore Huntington Hospital hosted its annual fundraiser this year at Oheka Castle in Long Island, New York on December 6, 2013.  This year’s fundraiser was highly anticipated as it was the first time that the hospital partnered with an event marketing company to produce the event.   MMEink had the distinct privilege of creating the experience for what was known as The Phantom Ball.  In order to fully create the experience MMEink and its creative team utilized a variety of in-house production services and resources to deliver a one of a kind experience for the hospital and its 400 attendees.

Once guest arrived at the castle, the theme was immediately introduced  by  MMEink’s creative team with its redesign of the grand stairway.  Guest then made their way up the large double spiral staircase to Grand Foyer which was transformed to represent an old French style cafe.  The cafe was utilized to create a backdrop for our two caricaturist performers creating a special experience for guest to receive their very own cartoon picture at the event.  A special interaction was also created by our interactive cup and the pea performer and meet and great performers mingling amongst guests .

Since the main goal of the event was to raise money for the hospital MMEink felt it was necessary to create a special animation around the auction items which were located in the Old Ballroom at Oheka.  In order to do this a large Eiffel Tower Prop on pedestal was brought in along with our two live human statues adding just the right touch of interaction surrounding the auction items.  MMEink lighting team help bring the castle to life by up lighting the entire castles interior with a rich amber and red color scheme.

Finally the event transitioned after cocktail hour into the Grand Ballroom where the guest speaker and honoree  Chris Giamo was introduced to speak at the event.  The event reached a milestone this year grossing a whopping  400 thousand dollars in ticket sales alone making it the most successful fundraising event to date.  Finally the event concluded with the dinner party turning into a upscale dance party where the MMEink musical team delivered a top notch performance.  Guest enjoyed dancing to the greatest hits from the 60’s to current top 40 dance.  For more great information about fundraising events visit mmeink.com

 

 

MMEink: The Top 5 List

MMEink: The Top 5 List

What to look for when selecting an NYC Event Marketing company to handle your next event or brand activation..

MMEink has been producing events in NYC and the New York area for over the last twenty years.  Our extensive knowledge has  helped us create innovative events and marketing campaigns for our clients.

Get in the Know…………

What you need to know when selecting the right company to assist you with your event needs in NYC and the New York Area.

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5.  Reputation
To gage the quality of the event marketing company you are interviewing for your brands next activation make sure you are able to obtain a good idea of the clients the company has serviced in the past.   Never relay on just a website these days, instead go by the facts.  How long has the company been in business and what have they produced in the past for their clients.

4.  Experience

When producing events and marketing campaigns in the New York and NYC area make sure the company you choose has experience working within in the marketplace.  Having a company that is familiar with the dynamics of NYC will help make for a seamless activation.

3.  Creativity

One of the most important factors on both an event and marketing level.  How does your potential event marketing company stand out from the rest.  What can this company create that someone else can’t and how will it excite and inspire your audience at your next event.

2. Leadership

Execution at your event, get to know your team ahead of time.  Who will be the account representatives responsible for onsite coordination at your event.  This is a very important part of the event process as planning and execution at an event are two very different things.  With the right team, you will not have more time to focus on the event and not the details that go into pulling an event together!

1.  Resources

The single most important resource that you should focus on when selecting an event company for your next brand activation is its ability to deliver full event services to you internally.  This will cut out third party prices and allow your event company to produce a high quality event for you all while aligning within your budget.

If you have any questions on how to plan a successful event or marketing campaign in NYC or the New York area please feel free to give MMEink a call.  We look forward to the opportunity to share our creativity with you.  Visit us at MMEink for more information with your event

 

Tommy Hilfiger Summer Outing

Tommy Hilfiger Summer Outing

On August 1, 2013 Tommy Hilfiger hosted its annual summer event at the Liberty House in Jersey City.  This year’s event was a little different then years past due to the inclement weather moving the crowd inside.  In order to prepare for the change in dynamics for the event MMEink created a interactive gaming arena inside the venue.  Creating the right interaction was an important task to achieve as in years past the event was predominantly based outside offering a variety of sporting activities to choose from.   

Due to the weather the event was hosted inside the venue this year.  A variety of stand up arcade games ranging from vintage classics like Ms. Pac Man and Golden Tee Golf to table games were brought in to the venue.  The interactive gaming and arcade games created a special interaction between employees adding instant fun to the event.  This accompanied with our very DJ spinning a combination of Rock, R&B, 80’s and Top 40 keep the crowd engaged all afternoon. 

To learn more about great events visit mmeink.com  

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#DOAC kick starts its tour with MMEink

#DOAC kick starts its tour with MMEink

On July 5th, 2013 MMEink kicked off the DOAC tour in Philadelphia with its open air photo experience.  Designed to create a social engagement promoting tourism in Atlantic City, the open air experience was a huge hit for the Atlantic City Alliance.

The open air media booth created a special opportunity for guests to engage in a brand endorsed photo experience.  Consumers were able to  select from four custom backgrounds specific to Atlantic City and receive their photo via email in its very own custom web landing page.  During the picture taken experience guests were also able to upload their photos in real time to social networks extending the brands outreach during the activation. 

During the events campaign in Philadelphia over 350 email address were collected and 1200 unique photos were taken.  The brands outreach via Facebook reached over 5,0000  users.  The tour continues it success in  Baltimore Maryland July 19-21.  Stop down and taking an amazing picture with us and do forget to #DOAC!  For more information and a chance to win an overnight stay visit    http://www.livefromac.com

Salesforce+ Buddy Media = An MMEink Experience

Salesforce+ Buddy Media = An MMEink Experience

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buddy-media-10MMEink created a special experience for Salesforce at its acquisition party hosted at Chelsea Piers in Manhattan New York.   The event was held to celebrate the merging of Buddy Media to the Sales Force team.  Once guest arrived at the Chelsea Piers Complex they entered Pier 60 in the early evening to attend the pre party seminar.  Michael Lazerow co-founder of Buddy Media kicked off the conference with a welcoming speech followed by a introduction of Sales Forces CEO Marc Benioff.  Marc Benioff wrapped up the conference a hour later with a personal invitation for his guest to join him inside the reception area for the official party for the evening.

MMEink was handed the responsibility of  transforming the raw space into a modern chic environment providing a engaging experience for all the employees in attendance.  The MMEink creative team established a lounge like setting designed to encourage movement of employees throughout the event.  Establishing an atmosphere which fosters active conversation amongst coworkers with each other was a  key factor in the planning process.  The lounge seating was complimented with super cool high tech touch tables tying in to the merging of two software based companies.

The addition of  touch surface tables at the event created a engaging experience for guests to partake in.  The custom branded software experience provided employees with a opportunity to check in to Facebook, launch a custom photo booth app and share  pictures in real time via Twitter & Facebook.  One unique feature of the table allowed guests to send their request to the DJ in real time.  This created an instant excitement allowing all guests the opportunity to have a say in their musical selection of songs throughout the course of the evening.

setupMMEInk also supplied one of its great DJ’s for the event.  Playing off  both the playlist generated by the touch tables and reading the crowd allowed the dance party to continue into an extra hour of overtime.  A constant mix of top 40 music, 90 hits and 80’s classics were mixed seamlessly  throughout the course of the night.

The addition of  MMEink’s exclusive Photomation photo booth to the event proved to be a huge hit!  The media booths completely branded experience from exterior to interior provided a fun and interactive experience for all guests.  The delivery of all the photos via email and social networks generated a huge buzz for the event.  The event photos were even displayed around the room on large video displays.

To learn more about creative marketing and event production visit MMEink at www.mmeink.com

 

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Stella McCartney’s Window Party

Stella McCartney’s Window Party

IMG_1454Stella McCartney’s Soho location located on Green Street in lower Manhattan wanted some help introducing this year’s spring fashion with its amazing retro chic window display. The MME design team worked with the Stella McCartney’s visual team to create a very special display for the store. The retro inspired widow once finished contained multiple shinny disco balls and two mannequins with custom disco ball heads.

Stella McCartney’s unique window display was a perfect fit for the newly established Soho store. The store located at 112 Greene Street is located in the heart of a tourist filled area where shopping is the main focus. The MME team looks forward to sharing its creativity once again with the Stella McCartney team as it is scheduled to work with the brand nationally. For more information about great design and decor visit www.mmeink.com.

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Google Holiday Event & MMEink. A Smashing Success.

Google Holiday Event & MMEink. A Smashing Success.

(Thursday ,December 13, 2012)  MMEink produces a smashing holiday event for Google’s Sales team at Cipriani’s 55 Wall Street location.

MMEink delivered a combination of event services for Google at this year’s holiday event making it a huge success for all 1,000 attendees.  Guest were able to relax in sheik lounges on both the upper mezzanine and lower level of the space.  The lounge areas contained touch cocktail tables which added a special interaction for guests.  These super cool surfaces allowed for a engaging experience in which guest could request songs in real time to the DJ, take pictures and share them, and view the best of “Google Doodles”.

MMEinks very own DJ  served up the fresh beats all night long.  The style and eclectic music selection for the evening took Google on a musical journey.  The vibe included a wide range of music, from Top 40 hits, to Classic Rock and Disco and everything in between.  The dance floor was packed all night long extending the party for another half hour.  The MMEink team of foot masseuses provided a little quick pampering for a rejuvenating experience for  the guests who need a break from all the excitement.

A great addition to the event was the  two custom Google photo booths that allowed for a special experience for Google employees.  Guests were able to choose backgrounds and receive their picture via email and print at the party.   All the pictures were then displayed on the booths 15 inch exterior screen creating a slide show of all the fun and wild pictures taken during the evening.

As the holiday party started to wind down guests made their way to an old fashion news stand set up near the exit at Cipriani.  Making for the perfect late night snack and a fitting end to a New York event, guests were served large hot pretzels and waters for their journey home.

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