Props Archives - Page 2 of 2

MMEink Transforms News Corp Building

December 20, 2013December 20, 2013Joe_T

Perhaps one of the biggest growing trends for corporations having a holiday event is to host the event in their office space. Ropes & Gray partnered with MMEink and its creative team to transform their office space located on the 38th floor of the News Corp building into a spectacular holiday event. For this year’s event MMEink created the office space at Ropes & Gray to represent a Coney Island circus themed holiday event.

When guest arrived off the elevator on the 38th floor they made there way down the 75ft red carpet accented with lighting and prop design to create the feeling as if you were entering a real live circus. The main reception area was transformed using a combination of props, draping and lightning to set the ambience for the holiday event. A special interaction was added to the event with real carnival booths providing interactive vintage games in which guests could play for a chance to win raffle tickets which would later be used to redeem a prize.

In order to recreate the main conference office space into the events reception area, MMEink provided a combination of event services. The reception space was created using lighting, propping and event design. A large 14ft old fashioned NYC Bar was brought in for main room bar service while whiskey barrel high boy tables were used with lounge furniture to create the space. Guests enjoyed great music at the event from our DJ and live dueling piano act. If dancing or music isn’t your thing you probably found yourself venturing outside the reception space into many of the small break out offices which were used to create special engagement for guests. Some of the many activities included a caricaturist, super cool open air photo booth, and a palm reader.

For more information about great events and transforming your office space into a company event visit MMEink to learn more.

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MMEink: The Top 5 List

August 16, 2013August 16, 2013Joe_T

What to look for when selecting an NYC Event Marketing company to handle your next event or brand activation..

MMEink has been producing events in NYC and the New York area for over the last twenty years. Our extensive knowledge has helped us create innovative events and marketing campaigns for our clients.

Get in the Know…………

What you need to know when selecting the right company to assist you with your event needs in NYC and the New York Area.

5. Reputation
To gage the quality of the event marketing company you are interviewing for your brands next activation make sure you are able to obtain a good idea of the clients the company has serviced in the past. Never relay on just a website these days, instead go by the facts. How long has the company been in business and what have they produced in the past for their clients.

4. Experience

When producing events and marketing campaigns in the New York and NYC area make sure the company you choose has experience working within in the marketplace. Having a company that is familiar with the dynamics of NYC will help make for a seamless activation.

3. Creativity

One of the most important factors on both an event and marketing level. How does your potential event marketing company stand out from the rest. What can this company create that someone else can’t and how will it excite and inspire your audience at your next event.

2. Leadership

Execution at your event, get to know your team ahead of time. Who will be the account representatives responsible for onsite coordination at your event. This is a very important part of the event process as planning and execution at an event are two very different things. With the right team, you will not have more time to focus on the event and not the details that go into pulling an event together!

1. Resources

The single most important resource that you should focus on when selecting an event company for your next brand activation is its ability to deliver full event services to you internally. This will cut out third party prices and allow your event company to produce a high quality event for you all while aligning within your budget.

If you have any questions on how to plan a successful event or marketing campaign in NYC or the New York area please feel free to give MMEink a call. We look forward to the opportunity to share our creativity with you. Visit us at MMEink for more information with your event

Standard Chartered 2013 NYC Forum

May 16, 2013May 20, 2013Joe_T

On May 14, MMEink and Standard Chartered teamed up to produce the 2013 Standard Chartered Forum hosted at New York city’s prestigious Plaza Hotel. The event was one of three events held by the brand bringing the conference to North America. Previously the conference was held in both London and Singapore.

MMEink delivered a combination of production and creative services for the New York event which took place on two floors in the Plaza Hotel. MMEink’s production services entailed developing a branding break room which was used to house attendees for intermissions at the conference. The room consisted of custom furniture and branded decor made specially to match company pantone colors. This signature experience allowed guest to relax in the branded space while networking with colleagues.

Creating an experience that would add to the lunch service for the event was a fun task which allowed the MMEink design team to provide a few creative solutions for Standard Charter. In the end the team came up with a design which would transform the Terrace Room at the Plaza into an outdoor cafe. This was a challenging task that was achieved through the use of props and decor. The MMEink design team brought in 100 feet of 6ft box hedge which was branded to soften up the ornate space. Broad iron bistro tables accented with branded company color umbrellas were used to create the right look for the seating for the space. The use of old fashion street lamps and park benches were used to create the feeling as if you were dinning in a park environment. Finally the use of old fashion vendor carts were used for the refreshment service for the event.

Finally the MMEink team was utilized to create the stage for the conference. Our design team created a modern stage plot which was carpeted and accented with modern white chairs and tables. Overall the event was a huge success demonstrating MMEinks ability to work with a global company executing a variety of production services.

For more information about great branded events visist MMEink.com