MMEink Blog

MMEink created a special experience for Salesforce at its acquisition party hosted at Chelsea Piers in Manhattan New York.   The event was held to celebrate the merging of Buddy Media to the Sales Force team.  Once guest arrived at the Chelsea Piers Complex they entered Pier 60 in the early evening to attend the pre party seminar.  Michael Lazerow co-founder of Buddy Media kicked off the conference with a welcoming speech followed by a introduction of Sales Forces CEO Marc Benioff.  Marc Benioff wrapped up the conference a hour later with a personal invitation for his guest to join him inside the reception area for the official party for the evening.

MMEink was handed the responsibility of  transforming the raw space into a modern chic environment providing a engaging experience for all the employees in attendance.  The MMEink creative team established a lounge like setting designed to encourage movement of employees throughout the event.  Establishing an atmosphere which fosters active conversation amongst coworkers with each other was a  key factor in the planning process.  The lounge seating was complimented with super cool high tech touch tables tying in to the merging of two software based companies.

The addition of  touch surface tables at the event created a engaging experience for guests to partake in.  The custom branded software experience provided employees with a opportunity to check in to Facebook, launch a custom photo booth app and share  pictures in real time via Twitter & Facebook.  One unique feature of the table allowed guests to send their request to the DJ in real time.  This created an instant excitement allowing all guests the opportunity to have a say in their musical selection of songs throughout the course of the evening.

MMEInk also supplied one of its great DJ’s for the event.  Playing off  both the playlist generated by the touch tables and reading the crowd allowed the dance party to continue into an extra hour of overtime.  A constant mix of top 40 music, 90 hits and 80’s classics were mixed seamlessly  throughout the course of the night.

The addition of  MMEink’s exclusive Photomation photo booth to the event proved to be a huge hit!  The media booths completely branded experience from exterior to interior provided a fun and interactive experience for all guests.  The delivery of all the photos via email and social networks generated a huge buzz for the event.  The event photos were even displayed around the room on large video displays.

To learn more about creative marketing and event production visit MMEink at www.mmeink.com

Stella McCartney’s Soho location located on Green Street in lower Manhattan wanted some help introducing this year’s spring fashion with its amazing retro chic window display. The MME design team worked with the Stella McCartney’s visual team to create a very special display for the store. The retro inspired widow once finished contained multiple shinny disco balls and two mannequins with custom disco ball heads.

Stella McCartney’s unique window display was a perfect fit for the newly established Soho store. The store located at 112 Greene Street is located in the heart of a tourist filled area where shopping is the main focus. The MME team looks forward to sharing its creativity once again with the Stella McCartney team as it is scheduled to work with the brand nationally. For more information about great design and decor visit www.mmeink.com.

(Thursday ,December 13, 2012)  MMEink produces a smashing holiday event for Google’s Sales team at Cipriani’s 55 Wall Street location.

MMEink delivered a combination of event services for Google at this year’s holiday event making it a huge success for all 1,000 attendees.  Guest were able to relax in sheik lounges on both the upper mezzanine and lower level of the space.  The lounge areas contained touch cocktail tables which added a special interaction for guests.  These super cool surfaces allowed for a engaging experience in which guest could request songs in real time to the DJ, take pictures and share them, and view the best of “Google Doodles”.

MMEinks very own DJ  served up the fresh beats all night long.  The style and eclectic music selection for the evening took Google on a musical journey.  The vibe included a wide range of music, from Top 40 hits, to Classic Rock and Disco and everything in between.  The dance floor was packed all night long extending the party for another half hour.  The MMEink team of foot masseuses provided a little quick pampering for a rejuvenating experience for  the guests who need a break from all the excitement.

A great addition to the event was the  two custom Google photo booths that allowed for a special experience for Google employees.  Guests were able to choose backgrounds and receive their picture via email and print at the party.   All the pictures were then displayed on the booths 15 inch exterior screen creating a slide show of all the fun and wild pictures taken during the evening.

As the holiday party started to wind down guests made their way to an old fashion news stand set up near the exit at Cipriani.  Making for the perfect late night snack and a fitting end to a New York event, guests were served large hot pretzels and waters for their journey home.