On March 31st 2015 USA foods hosted their annual trade show event at Citi Field in New York. Each year the event attracts distributors and suppliers from the Metropolitan area to showcase the latest and greatest in food products. MMEink and its creative team had the pleasure of being a part of this year’s trade show event.
MMEink delivered a custom experience for USA Foods with the creation of its very own Italian cafe area. The scenic team at MMEink designed and installed a 30ft double sided cafe to break up the trade show space at Citi Field. Used to act as an entrance point into the Italian foods section of the event, the large display helped create the space for USA foods. A combination of scenic props was used to bring the set to life at the event. Finally the look was sealed by accenting the space with perimeter lighting and up lighting on the display.
