On July 5th, 2013 MMEink kicked off the DOAC tour in Philadelphia with its open air photo experience. Designed to create a social engagement promoting tourism in Atlantic City, the open air experience was a huge hit for the Atlantic City Alliance.
The open air media booth created a special opportunity for guests to engage in a brand endorsed photo experience. Consumers were able to select from four custom backgrounds specific to Atlantic City and receive their photo via email in its very own custom web landing page. During the picture taken experience guests were also able to upload their photos in real time to social networks extending the brands outreach during the activation.
During the events campaign in Philadelphia over 350 email address were collected and 1200 unique photos were taken. The brands outreach via Facebook reached over 5,0000 users. The tour continues it success in Baltimore Maryland July 19-21. Stop down and taking an amazing picture with us and do forget to #DOAC! For more information and a chance to win an overnight stay visit http://www.livefromac.com
