On May 14, MMEink and Standard Chartered teamed up to produce the 2013 Standard Chartered Forum hosted at New York city’s prestigious Plaza Hotel. The event was one of three events held by the brand bringing the conference to North America. Previously the conference was held in both London and Singapore.
MMEink delivered a combination of production and creative services for the New York event which took place on two floors in the Plaza Hotel. MMEink’s production services entailed developing a branding break room which was used to house attendees for intermissions at the conference. The room consisted of custom furniture and branded decor made specially to match company pantone colors. This signature experience allowed guest to relax in the branded space while networking with colleagues.
Creating an experience that would add to the lunch service for the event was a fun task which allowed the MMEink design team to provide a few creative solutions for Standard Charter. In the end the team came up with a design which would transform the Terrace Room at the Plaza into an outdoor cafe. This was a challenging task that was achieved through the use of props and decor. The MMEink design team brought in 100 feet of 6ft box hedge which was branded to soften up the ornate space. Broad iron bistro tables accented with branded company color umbrellas were used to create the right look for the seating for the space. The use of old fashion street lamps and park benches were used to create the feeling as if you were dinning in a park environment. Finally the use of old fashion vendor carts were used for the refreshment service for the event.
Finally the MMEink team was utilized to create the stage for the conference. Our design team created a modern stage plot which was carpeted and accented with modern white chairs and tables. Overall the event was a huge success demonstrating MMEinks ability to work with a global company executing a variety of production services.
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