Rolling Rock beer established in 1939 is a brand that has provided America with a great tasting extra pale beer for over 70 years. This legendary beer has created a following of loyal beer drinking fans who have helped the brand transcend into the 21st century.
Rolling Rock beer has launched a new campaign which calls upon its fan base young and old to participate in a unique brand experience called #doingourthing. This experience calls upon consumers to interact with the micro site www.doingourthing.com to allow for uploading of pictures. Show the brand your favorite picture or a example of you “doing your thing” and enter for a chance to be featured in a new branded campaign for Rolling Rock. The site has direct integration with Twitter, Facebook, and Instagram making it a social experience as well.
Creating awareness for this micro site and providing the right interaction between consumer and brand was necessary to insure the success of the activation. This was achieved through the deployment of three custom developed media booths by MMEink into the Boston, Chicago, and Seattle market. Operating off one of the world’s oldest and most famous photo taking experiences the “photo booth” MMEink has recreated the wheel for Rolling Rock.
Complete with exterior branding, 15inch flat screen display, super imposed backgrounds, real time integration with social networks, and delivery of pictures via the internet the old photo booth experience of the past was just reinvented for Rolling Rock. This unique experience custom tailored for the Rolling Rock brand allowed consumers to interact with the media booth giving them an opportunity to choose custom backgrounds and send their favorite picture to the micro site www.doingourthing.com This experience created instant awareness for the brand driving consumers to the micro site to view their favorite photo.
The activation concludes on Nov 21, 2012 however be on the lookout for Rolling Rocks media booth coming to a venue, bar, concert, or sporting game near you in 2013. For more information about great marketing media booths visit www.mmeink.com.
